A Retail Media World Beyond Amazon

Cody Tusberg on Tapping Retail Media’s Broader Opportunities  

Retail media isn’t just an Amazon and Walmart game. They dominate, but shoppers don’t stick to a single retailer. The average household shops multiple retailers every month. When you’re trying to scale across several retail media networks (RMNs), it can feel like you’re starting from scratch every time with different systems, ad formats, rules, and reporting.  

In another episode of the Retail Media Breakfast Club podcast, Cody Tusberg, EVP, Connected Commerce & Retail Media Services, explores how brands can unlock growth by looking beyond the usual suspects and investing in a broader mix of retail media networks. Diversifying your ad spend is a key way to unlock new audiences and incremental growth. 

We’ll talk through how you can build a modular creative approach, standardize your data, and develop a single source of truth for reporting. 

“A Retail Media World Beyond Amazon” Episode Highlights: 

• Why focusing only on top retailers leaves growth on the table 
• How to evaluate next-tier RMNs for strategic investment 
• Ways to overcome operational complexity across multiple networks 
• Smarter measurement strategies when data isn’t perfect 
• Best practices for JBPs and navigating “stick vs. carrot” media models   

Listen to Cody’s expert take in under ten minutes on the Retail Media Breakfast Club podcast.