Data + Insights
Informing strategic business decisions.
Our access to unprecedented first-party data, combined with research and analytics, allows us to paint a comprehensive picture of what matters most to you.
Shopper + Consumer Insights
Through our own shopper community, we uncover valuable and actionable insights to understand consumer segments and drive strategic business decisions. Acosta Group’s veteran insights leaders interpret study findings and provide strategic recommendations for business applications, ensuring your team capitalizes on opportunities.
- Engaged and diversified survey panel of shoppers
- Targeted studies based on topic, industry, channel, category and more
- Tenured insights experts with average of 25 years’ experience
- Intricate retailer and shopper knowledge
Revenue Growth Management
Our team of experts combines deep Revenue Growth Management expertise with our TradeSense tool to help brands optimize spend and drive performance.
- Revenue growth strategies focused on profitable, sustainable growth
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Expertise across pricing, promotion, assortment, and portfolio decisions
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TradeSense uncovers incrementality, ROI, and promotion effectiveness
- Forecasting and scenario planning reduce risk and improve outcomes
- Capability building through training, advisory support, and best practices
Category + Space Management
Our category and space planning approach blends insights, analytics and automation to drive efficiencies, improve accuracy and reduce costs. With more than 200 experts, we eliminate the need for in-house expertise and expensive automation software.
- Comprehensive store + floor planning
- Product imaging + data capture
- Seamless integration into your existing processes
- Flexible support models for dedicated, surge or project needs
E-Commerce Performance Insights + Optimization
Evaluate online performance and shopping behavior to optimize marketing spend and inform e-commerce growth strategies. We extract full-funnel purchase behavior using consumer insights and the industry’s top data tools, shining a light on short and long-term trends.
- Understand your brand’s performance vs. competition
- Analyze shopping behaviors that drive incremental sales
- Uncover what influences purchase decisions
- Track sentiment across social and retail channels
Advanced Analytics + Data Science
Giving a comprehensive view of performance through powerful tools. Our platforms offer self-serve analytics data visualizations to improve speed to insight for sales and marketing teams, manufacturers, retailers, distributors and wholesalers.
