Cody Tusberg Named to The Drum’s Commerce Media Power 100 

When The Drum launched its first-ever Commerce Media Power 100, it wasn’t looking for buzz. It was looking for leaders solving the hard, often invisible problems shaping how brands connect with shoppers today. 

That’s exactly why Cody Tusberg, Acosta Group’s EVP of Digital Commerce & Retail Media Services, earned a place on the list. 

As retail media shifts from experimentation to accountability, Cody’s work helps brands decide where to invest — and where not to. 

Since joining Acosta Group in January 2025, Cody has focused on the unglamorous work brands urgently need: making the long tail of retail media networks navigable without building a dozen bespoke playbooks.  

Bringing hands-on experience from Microsoft Advertising and Amazon, plus first-generation retail media network leadership at Target’s Roundel and CVS Media Exchange, he translates what actually works at scale into pragmatic, retailer-by-retailer execution. 

At Acosta Group, Cody helps brands diversify their retail media investments to unlock new audiences and incremental growth, while turning fragmented data streams into a single, actionable view of performance. 

The result: brands move from siloed, channel-by-channel execution to integrated commerce strategies that connect media, merchandising, and measurement across retailers. 

Cody is also a sought-after voice on the future of retail media. Notably, he partnered with analyst and commentator Kiri Masters on the “Retail Media Breakfast Club” podcast series to break down how retail media fits into today’s retailer hierarchy — and what those dynamics mean for brands trying to win on the digital shelf. 

In every conversation, he brings practical strategies and real-world examples that show how Acosta Group helps brands navigate complexity and turn media investment into tangible business outcomes. 

In 2026, Cody was instrumental in establishing Acosta Group’s strategic alliance with CommerceIQ, positioning our Connected Commerce experts as one of the industry’s first AI-driven agency teams. By pairing AI-powered automation with Acosta Group’s deep retailer relationships, this partnership is redefining intelligent commerce and giving brands new keys for growth. 

Cody’s inclusion in The Drum’s Commerce Media Power 100 reflects both his impact and his leadership in shaping what connected commerce looks like next for the brands we serve. 

Follow Cody on LinkedIn for more of his perspective.