Fresh Categories Put Brand Loyalty To The Test

Freshness and quality may earn a spot in the cart, but brand trust can seal the deal. New Acosta Group research finds that shoppers are blending national and private-label brands across fresh categories, with national brands earning a 17% higher “fair price” perception overall.

That advantage is even stronger with younger shoppers: Gen Z placed a 21% higher “fair price” perception on national brands versus private labels. The takeaway? The strongest fresh strategies don’t choose between national and store brands. They use both to deliver value, build trust and drive category growth.

Read the full article at The Shelby Report