Retail Media Operations, Measurement, and Orchestration

Cody Tusberg on Making the Complex Simple 

Managing multiple retail media networks means juggling endless data sources. Perfect attribution isn’t the goal — better decision-making is. Investing in retail media can unlock stronger distribution, better feature placement, and deeper retailer partnerships. 

Syncing every marketing lever — trade, shopper, and retail media — rather than running them in isolation, can double your ROI. The real challenge is cutting through fragmented data and competing KPIs to build a clear, unified strategy. 

In the final episode of the Retail Media Breakfast Club podcast series, Cody Tusberg, EVP, Connected Commerce & Retail Media Services, shares how leading brands are tackling fragmented data, aligning internal teams, and building smarter operating models for long-term success. 

“Managing a Multi-Retailer RMN Stack: The Operational Reality” Episode Highlights: 

• What realistic measurement looks like today — and how best-in-class brands do it 
• Why defining success upfront is key to smarter investment decisions 
• How to normalize KPIs across retailers and create a single source of truth 
• The power of orchestrating trade, shopper, and retail media together 
• How brands can structure integrated commerce teams and budgets  

Cody shares practical strategies and real-world examples that show how Acosta Group helps brands turn fragmented data into a single view — and move from siloed execution to integrated commerce. 

Listen to Cody’s expert take in under ten minutes on the Retail Media Breakfast Club podcast.