A Sweet Sales Lift for Honey Stinger
Streamlined Retail Media Gave This Buzzy Brand Consistent Launches, Sharper Targeting, and Breakout Results
How We Did It
Honey Stinger needed to bring order to a retail media program that was being managed one retailer at a time.
Acosta Group combined all campaigns into a centralized strategy spanning Amazon, Walmart, Target Roundel, Instacart, DoorDash, Kroger, Albertsons, and Sam’s Club.
This single, simplified approach replaced silos with scale and consistency.
The goal was to deliver consistent messaging, synchronized launches, and data-driven targeting across both digital and in-store campaigns.
A key initiative was activating the demand-side platform (DSP) on Amazon and Walmart Connect to complement sponsored ads, enabling an end-to-end strategy to expand reach and amplify performance.
This ensured we could:
- Unify brand presence across digital and in-store
- Activate full-funnel campaigns by pairing sponsored ads with DSP
- Tailor playbooks per platform, accounting for unique formats and shopper behaviors
- Build custom dashboards for a clear, real-time view of performance
Strategy in Action
On Amazon, pairing DSP with sponsored ads enhanced reach while driving conversion — fueling double-digit sales growth and thousands of new-to-brand purchases.
At Walmart, automated campaigns and DSP outperformed manual efforts, driving strong year-over-year gains.
Across Roundel, Instacart, DoorDash, Kroger, and Albertsons, tailored keyword and SKU-level strategies maximized return, even as each platform presented unique constraints.
Our Business Intelligence & Analytics teams also tapped tools like Analytic Index and Amazon Marketing Cloud. These revealed emerging keyword trends, share-of-voice gaps, and high-potential audience segments such as one-time buyers not yet in Subscribe & Save.
Why It Worked
Instead of scattered efforts, Honey Stinger gained a single view of performance — and the agility to shift spend where it mattered most:
- Coordinated launches meant consistency.
- Custom strategies meant greater impact.
- Better data meant smarter decisions.
And the reach keeps growing, with expansion to Whole Foods and Amazon Fresh already on the horizon.
The outcome was a seamless omnichannel presence that captured high-value grocery shoppers — who spend 1.7x more than single-channel buyers — and positioned the brand for long-term growth.
One plan. Every platform. Smarter, simpler retail media starts here.
