Retail Media Precision: Powered by Shopper Strategy

Retail media is everywhere — but not every plan drives results. Learn how to turn shopper insights into high-impact regional retail media strategies that deliver growth for brands of all sizes.

Cody Tusberg, EVP, Connected Commerce & Retail Media Services, and Kathy Risch, SVP, Shopper Insights and Thought Leadership, join Gina Acosta, Editorial Director/Associate Publisher, Progressive Grocer, to discuss:

• What really drives purchase decisions — beyond benchmarks to the shopper influences that matter.
• Why tech should support — not lead — your strategy, and how to ground plans in a deep understanding of the retailer and its differentiated customers.
• How to select the right vehicles to add net-new items to baskets and direct brand dollars with precision.
• A comparison of three regional retailers, showing how boardroom-to-backroom expertise powers more effective retail media plans.

Leave with strategies to better target and allocate your retail media dollars and win over shoppers.

Ready to see how Acosta Group can help drive your brand’s retail media strategy?