E-Commerce Sales Soar With Amazon Live

Rethinking Our Sales Approach for Modern Shoppers

How We Did It

What started as a pandemic workaround has grown into a dedicated, scaled livestreaming program. When in-store visits were restricted, we adapted Logitech’s assisted selling team to support selling on Amazon Live.

Using Logitech’s live streaming products made setup easy. Customers enjoyed asking questions and receiving personalized advice on products that best fit their needs. They also discover ednew product features they weren’t previously aware of. 

The sales results were immediate — and have only expanded since. 

Within a year, our agency, Premium Retail Services, achieved Amazon Live’s highest recognition for creators, A-List status, allowing Logitech livestreams to appear on Amazon.com’s homepage, significantly increasing viewership and sales. 

Since 2021, we’ve seen steady growth, hitting $1 million in quarterly sales in 2022. By 2024, we onboarded two dedicated streamers to facilitate our live selling platform. The program has grown from its U.S. roots to include leadership across both the U.S. and Canada. 

Today, our Logitech creators run daily livestreams, often multiple times per day, across the Logitech and Logitech G channels. Our team helps create stream concepts, develop scripts, design thumbnails, and deliver compelling content. Along the way, we’ve learned what time of day drives the best engagement, which products perform strongest on live, and how to perfect camera angles to highlight features. 

Premium’s successful decade-long partnership with Logitech demonstrates our ability to navigate the complex and evolving retail landscape. It’s a testament to Acosta Group’s commitment to providing custom digital solutions to meet each client’s unique needs.  

Ready to turn disruption into opportunity? Let’s build your next breakthrough together.