RGM in Motion
Stop Guessing. Start Growing.
When the market gets messy, clarity becomes a powerful tool.
Eagle Foods came to us with a question more brands should be asking: Are we focused on what really moves the needle or just reacting to the market?
Another client in the beverage space had a different challenge: How can we build a scalable revenue growth strategy from the ground up as we expand into new markets?
When brands need a starting point—or a smarter path forward—a Revenue Growth Management (RGM) capabilities assessment helps pinpoint the most impactful opportunities based on goals, resources, and growth stage.
With inflation, changing shopper behavior, and rising trade complexity, both brands were looking for more than diagnostics. They needed clear visibility into what’s working, what’s not, and what’s worth investing in next.
Growth Starts with Better Questions
- How price-sensitive are your shoppers?
- Are your promotions delivering real ROI?
- Where are you over- or under-investing?
- What portfolio mix delivers the best long-term margin?
Why RGM Can’t Wait
RGM isn’t just a pricing strategy—it’s a growth engine. That’s why leading brands rely on it to stay competitive and improve margins across their entire portfolio. More than just pricing, RGM is about maximizing every lever that drives value and profitability.
In volatile markets, RGM becomes even more essential. When conditions are uncertain, having the right data behind your decisions is one of the smartest things you can do.
When done well, RGM works: According to a McKinsey analysis, companies with strong RGM programs typically see a 4–7% lift in annualized gross margins. But not every brand is there yet. According to a 2025 Acosta survey of 100+ CPG executives:
Whether you’re reevaluating pricing, trade investments, or product mix, you’re in good company. Many brands are still shaping their approach and figuring out how to scale data into confident decision-making.
Case in Point: Eagle Foods
Our RGM capability assessment gave Eagle Foods a clear view of its current maturity, highlighting:
- Where they were leading
- Where they could improve
- Which actions to prioritize
This clarity enabled them to:
- Identify immediate next steps
- Align teams with a shared vision
- Unlock funding for future initiatives
This exercise wasn’t about quick wins. It was about building the confidence to move forward with purpose. Like many brands, Eagle Foods found that pricing and trade effectiveness were the most critical levers—areas we help optimize every day.
“Acosta Group was a great partner for our RGM capability assessment. They provided a very thorough, clear assessment that has enabled our organization to build a roadmap we can feel confident in as we continue our RGM journey.”
Case in Point: Beverage Brand
We’ve also conducted RGM capabilities assessments for brands to help lay the foundation for their revenue growth journey. A fast-growing challenger brand expanding into new markets was looking for ways to support sustainable, long-term growth.
The assessment helped them:
- Focus on critical areas, including pricing across channels and profitable product mix
- Prioritize immediate needs while planning for long-term growth
- Build internal tools and clear guidelines to support consistent decision-making
These insights equipped the organization to scale with confidence. The result: a focused plan, greater alignment, and real bottom-line impact.
“The team was great to work with as we embarked on our Revenue Growth Leadership journey. They were very knowledgeable, quick to answer our questions and consulted us on next steps. The impact of their work went directly to our bottom line. I would highly recommend them—especially for those looking to stand up the Revenue Management function of their business.”
Our RGM Strategy Suite
We combine proven CPG frameworks, analytics, and modeling tools that turn pricing, trade, and portfolio complexity into action items with:
- Willingness to pay studies – Pinpoint where consumers draw the line
- Pricing landscape analysis – Understand how you stack up across the shelf
- Elasticity modeling – Simulate outcomes before adjusting price
- Promo ROI analysis – See what actually drives profitable lift
- Portfolio mix assessment – Tailor your assortment for margin and momentum
Wherever You Are in the Journey
Whether you’re just getting started or refining an established program, we help brands move with confidence. With the right roadmap in place, your team can make informed decisions faster—and get the results to match.
Ready to see what RGM can unlock for your brand? Let’s build your roadmap.
