Reach and Dee Set Come Together Under Acosta Group Europe

Reach and Dee Set come together under Acosta Group Europe, creating a unified identity that brings the companies’ complementary retail capabilities together for brands and retailers across Europe. 

Reach and Dee Set will continue to operate as distinct brands, each with its own expertise and strengths, while the specialized capabilities of REapp, ShopSmart, Tactical Solutions, Disrupt and Flexforce will fold into the services of these two agencies. Acosta Group Europe provides the overarching enterprise that brings these capabilities together to deliver greater value for clients across Europe. 

For clients, it’s the same trusted team, expertise and capabilities, now represented under the broader global Acosta Group network. 

Today, Acosta Group Europe deploys more than 4,500 retail specialists, visits over 50,000 outlets, and influences more than £500 million in retail sales annually, providing clients with the scale, reach and expertise needed to succeed in an increasingly dynamic retail environment. 

Bringing More Together for Our Clients

Brands and retailers increasingly need connected solutions across supply chain, field execution, consumer engagement, data and technology. Acosta Group Europe brings these capabilities together, helping clients simplify operations, improve visibility and respond more quickly to changing market conditions. 

Through our integrated model, clients gain access to a broader range of services, deeper retail insight, and greater execution scale to drive growth across European markets: 

• Field Sales & Merchandising 
• Experiential Marketing & Sampling 
• Warehousing & Fulfilment 
• Co-pack & Distribution 

Together we’re stronger, with the scale and expertise to help brands and retailers grow faster and execute better.