A Marketplace Mulligan
Helping Team Golf Stay Out of the Rough on Walmart.com
How We Did It
Team Golf helps sports fans of all kinds show team pride out on the course. In 2025, the brand used Walmart’s White Glove Support program to get its listings into the Seller Center.
But launching from scratch is no gimme — especially when you’re competing against Amazon’s first-party pricing advantage.
Getting products live was only the beginning. Team Golf needed a partner who could navigate the complexities of Walmart’s ecosystem and help unlock the full potential of its digital shelf.
The Game Plan
Our Connected Commerce team stepped in to turn the launch around.
- Separate the Leagues. Yankees gear shouldn’t be grouped with Packers gear, so we separated variations by league and corrected category strings. And because Team Golf lacked Brand Portal access, we worked with its Walmart account manager to process updates manually.
- Enhance PDPs. We refreshed the copy and replaced missing or pixelated images with eye-catching assets. Team Golf improved its Published and In Stock percentage, Content Quality Score, Ratings and Reviews Score, and overall Listing Quality Score.
- Put Pricing in Play. Competing against Amazon 1P required more than lowering prices. We used Walmart’s Repricer Tool and marketplace expertise to improve competitiveness while maintaining a sustainable business model. In just one week, the Price Competitiveness Score climbed from 37.13% to 58.26%, helping improve visibility and Buy Box eligibility.
Ready for the Next Round
Team Golf’s first year on Walmart Marketplace wasn’t a plug-and-play launch. It took hands-on problem-solving and close coordination with Walmart to build a catalog the brand deserved.
Today, cleaner league categorization, robust PDPs, and more competitive pricing have given Team Golf a healthier digital shelf and a stronger foundation for future growth.
These early wins are setting the stage for the next phase of Team Golf’s Walmart Marketplace journey.
Team Golf came to Walmart Marketplace ready to play. Now, its digital shelf is up to par.
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