More Wild Planet to Explore
Building a Walmart.com Experience Worthy of a Premium Brand
How We Did It
Wild Planet was already a fan favorite on store shelves, with premium seafood, clean ingredients, and a bold commitment to protecting what’s wild.
But in the sea of products on walmart.com, that story was getting lost.
Its Content Quality Score (CQS) was already a strong 89%, but missing attributes, uneven imagery, and underpowered SEO left room to make the experience better. Duplicate listings and catalog inconsistencies also split traffic across the assortment.
This was our cue to bring the digital shelf up to brand standards.
Our Connected Commerce team got to work taking content from good to exceptional by:
- Filling in missing features across priority SKUs
- Adding consistent, premium imagery and video
- Incorporating real shopper language to strengthen SEO and relevance
- Turning sustainability, sourcing, certifications, protein benefits, and everyday uses into clear reasons to choose Wild Planet
Within months of our partnership kickoff in May 2025, Wild Planet’s CQS climbed to 97.5% — and stayed there.
We also launched the Wild Planet Store, giving shoppers a dedicated hub to explore and find their next great catch. A curated layout brought product families together, while premium visuals and video helped tell a richer story about brand values.
Behind the scenes, we consolidated duplicate listings and corrected catalog inconsistencies. The new structure made products easier for shoppers to navigate and for Walmart’s algorithm to understand, improving relevance and visibility.
We also aligned high-value PDP keywords with sponsored support behind priority SKUs. As paid activity increased, organic visibility climbed alongside it.
Together, these changes gave Wild Planet a cleaner catalog, stronger PDPs, and a livelier shopping experience.
Today, Wild Planet shows up on walmart.com with the same quality and conviction it brings to every package.
Is your digital shelf telling the whole story?
