From Niche to #1 

Helping a Much-Loved Granola Brand Go Mainstream

How We Did It

A fast-growing granola brand had already won over millions of shoppers in the natural channel. Thriving where it bloomed, it struggled to break into mainstream retail. 

We brought in the people, insights, and retail relationships needed to make the leap. 
 
Our Business Intelligence team dug into the numbers, uncovering millions in untapped revenue across major retailers.  

• At Kroger, our space management experts showed how something as simple as shelf placement was severely limiting growth. New planograms and category recommendations increased distribution by 32%. 

• At Costco, our club specialists worked with regional buyers to secure volume commitments and promotional support. That momentum led to the rare achievement of two SKUs on Costco shelves, expansion into Canada and Mexico, and sales growth of more than 1,300% in just over three years. 

• At Walmart, deep retailer relationships and joint business planning helped expand distribution from a temporary display to a permanent home in the granola aisle. Within two years, sales grew 202%. 

Those wins opened doors across grocery, mass, and club, giving the brand the reach and scale a regional broker simply couldn’t provide. 
 
What made the story resonate wasn’t just the data. It was the win-win behind it. Retailers gained a stronger-performing product. Shoppers got more access to a brand they already loved. 

The Ripple Effect 

Today, the brand is on shelves nationwide at retailers including Kroger, Walmart, Publix, Albertsons, and Costco. Six protein-enhanced SKUs continue to fuel growth. 
 
Since first partnering with Acosta Group, its retail footprint has nearly quadrupled — from 8,000 stores in 2018 to 30,000 stores in 2025. 
 
Breaking out of a single channel takes more than a great product. It takes proof, persistence, and a team that knows how to turn consumer demand into retailer action. 
 
Is your brand stuck in a single channel?